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Writer's pictureCaroline Matthews

There’s significant time and energy to be saved sometimes from NOT buying into the how-to economy

Updated: Oct 28, 2022




Let’s be honest, there’s no shortage of reels out there promising to provide the perfect styling routine, but having tried and failed at just one too many upside-down-French-plaits now, I’m inclined to suggest that maybe (just maybe) tutorial culture needs a time out!


All those messy buns…they’re not really that complicated, and certainly not worth the 20 minutes that #hairhacks would have us invest in a style which prides itself on being, well… a mess!!


The same theory, in my opinion, can be applied to many other things that social media has sucked into the ‘hack’ machine, and re-dispensed with some ‘it really works’ clickbait for good measure!


Fitness, healthy-eating, relaxation…


On occasion, the ‘hacks’ might well work… but with significant time and energy to be saved sometimes from NOT buying into the how-to economy, let’s remember that ‘winging it’? That also works…and sometimes in half the time!


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